Branding/Marketing

Could your business use a brand boost? Are you thinking of starting a new business but aren’t sure how to make it stand out in the marketplace? Do you need assistance with communications strategy and creative?

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As a brand strategist and marketing consultant, I work with businesses and personal brands to create unique messaging that resonates with your audience. With a degree in broadcast journalism from the University of Oklahoma, I quickly landed in the creative services department at KFOR-TV, which was a blend of PR, marketing and promotions. I loved the variety of the work and that started a long career in branding, marketing, and advertising, including owning my own boutique branding firm BrainWorks Advertising in 2001. My partner and I sold that company in 2005 and I started a consulting firm that has been going strong since. It enables me the flexibility to provide marketing services to clients while also focusing on speaking, hosting workshops and networking events and writing. swosu_bestplacewebad_1080x1080_r1

Experience:

I’ve branded two hundred businesses and products, including clients like the Oklahoma City Zoo (More to see from A-Z), The Oklahoma Trails (Totally native. Totally wild.) Southwestern Oklahoma State University (The focus is you.) and naming companies like Seventy Seven Energy (formerly Chesapeake Oilfield Supply) and dozens of other small businesses in nearly every category.

Recently, I’ve worked with great companies like Heritage Trust and Bourbon St. Cafe, in addition to full-service marketing with SWOSU (now in my 18th year!).

If your business could use some strategic thinking and new ideas or help with ongoing communications, I’d love to connect. Thinking differently is what I do and I love to see businesses grow to become who they were meant to be. A brand is the soul of the business so authenticity, relevancy, and creativity are important for hitting your target and growing your brand.

Services include:

Strategy sessions (Power Hour or Power Hour Plus)

Name and tagline development

Brand campaigns

Marketing and PR strategy and tactics

Video production (copywriting, producer)

Web and mobile makeovers (digital marketing, copywriting, account management)

Social media strategy, management, and training

Content development for blogs, e-newsletters, magazines and brochures

To reach me, email me at malenalott (at) me (dot) com or submit the form below to set up a meeting.