When I decided I needed a good ol’ kick in my party pants to get my own personal brand in order so I could help clients with theirs, I knew I wanted to start back up a podcast and I knew right away the first mentor & book I wanted to discuss: How to Win Friends & Influence People by Dale Carnegie.
Before I learned about Dale in my early 20s at my corporate gig as a marketing coordinator, I got my “start” in radio in high school and I did happen to get my degree in radio and TV at the University of Oklahoma, so, hey, folks, with my freshly frequent YouTube channel (latest video: STOP PLAYING SMALL) and my new podcast ONE BOW MANY ARROWS over on Soundcloud (and soon on iTunes when I figure it out), I’m feeling like I’m hitting a pace here. Why? I did for my own brand(s) what I do for yours – set an editorial calendar and guidelines and creative brief and marketing mix and BOOM! – here we are.
Putting your personal brand out there means connecting with people where THEY hang out with the media they prefer. For some, that’s reading, and others like video and even longer format podcasts.
Switching up your channels is a great way to get a shorter or longer message to the audience.
For VIDEO, I’m doing a Bow & Arrows themed message each week over on YouTube to discuss strategies to grow your personal brand and small biz. This week’s vid inspired by Glennon’s new book LOVE WARRIOR in which she was talking about people trying to keep you small/invisible. So I wanted to talk about the “voices” of people who believe they have your best interest…but they aren’t you and don’t know your truth.
Now to the PODCAST!
A podcast gives you as the host/messenger more time to discuss your message and relay STORIES. My first 12 episodes are book reviews in a half hour or less with my 5 GOLDEN ARROWS from each book. You can take a listen at Soundcloud for now...until I get the RSS feed up on iTunes. Leave a comment and share the podcast on social media and tag me @malenalott and you’ll be registered to win a copy of the book I’m reviewing in my first podcast, HOW TO WIN FRIENDS AND INFLUENCE PEOPLE IN THE DIGITAL AGE. Great freaking book. It was hard to just pick 5 lessons but each of them carry a lot of weight. Golden Arrow #1 is DEVELOP YOUR SOFT SKILLS.
Another format for sharing a message are workshops, and mine are 1.5 hours. For those in the OKC area, my next PERSONAL BRANDING POWER workshop is coming up so click through to read about it and register early for the discounted rate.
My home life has been just as busy, and I love this time of year. It’s homecoming week in my neck of the woods for my Pom daughter in high school and I have a big Alpha Chi Omega reunion to celebrate our Psi Centennial on the OU campus. If you follow me on social media, you’ll get to see all the fancy party pics and then game day pics as the Sooners take on #2 Ohio State. Wishing for a big win for my Sooners.
Also, coming soon are BOW & ARROW PJ STRATEGY SESSIONS! That’s a one-hour video session with me in the mornings certain days of the week so I can help entrepreneurs across the country with their branding and marketing questions. Super stoked about it. If you want to know about it before anyone else, use the form on my speaking page with what date/morning time you’d like (between 8:30 and 10:30 a.m. CST time) and I’ll send you over the registration and confirmation.
I’m also adding MINI STYLE SESSIONS over at Sooner Spaces for OKC area folks who want a strategy session for their home or office space makeover OR a staging session if you are selling your home. I’ll be announcing that over on Facebook.com/SoonerSpaces.
Wow. Okay, time for the homecoming parade.