Could your business use a brand boost? Are you thinking of starting a new business but aren’t sure how to make it stand out in the marketplace? Do you need assistance with social media and blogging? swosu_bestplacewebad_1080x1080_r1

As a brand strategist and marketing consultant I work with businesses to create unique messaging and memorable brands. With a degree in broadcast journalism from the University of Oklahoma, I quickly landed in the creative services department at KFOR-TV, which was a blend of PR, marketing and promotions. I loved the variety of the work and that started a long career in branding, marketing and advertising, including owning my own boutique branding firm BrainWorks Advertising in 2001. My partner and I sold that company in 2005 and I started a consulting firm, Athena Institute. In 2016, I launched Bow & Arrows, a personal and professional growth program with branding, marketing and social media for sharp entrepreneurs and small businesses on the move. I provide educational resources through my videos, blogs, workshops and podcast for entrepreneurs ready to aim and grow.


I’ve branded two hundred businesses and products, including clients like the Oklahoma City Zoo (More to see from A-Z), The Oklahoma Trails (Totally native. Totally wild.) Southwestern Oklahoma State University (The focus is you.) and naming companies like Seventy Seven Energy (formerly Chesapeake Oilfield Supply) and dozens of other small businesses in nearly every category. 77

Recently, I’ve worked with great companies like Heritage Trust and Bourbon St. Cafe, in addition to full-service marketing with SWOSU (now in my 15th year!).  New 2o17 social media and marketing clients include Ellis Island Coffee & Wine Lounge and Eddie’s Bar & Grill, both located in Edmond. Recent WordPress websites include: Psyched About Life, McSwain Consulting, and a true passion project, my own wedding website!

If your business could use some strategic thinking and new ideas or help with ongoing communications, I’d love to meet with you. Thinking differently is what I do and I love to see businesses grow to become who they were meant to be. A brand is the soul of the business so authenticity, relevancy and spark is important to connect with your audience.

Services include:

Name and tagline development

Brand campaigns

Marketing and PR strategy and tactics

Video production (copywriting, producer)

Web and mobile makeovers (digital marketing, copywriting, account management)

Social media strategy, management and training

Editing (fiction and non-fiction)

Content development for blogs, e-newsletters, magazines and brochures

To reach me, email me at malenalott (at) me (dot) com or submit the form below to set up a meeting.