Get Happy Week 3: The Authentic You

In that same lobby where I met the old couple who embodied unconditional joy in my first Get Happy post, the receptionist asked me if I own a boutique in town. I shook my head and told her, “No. I’m a writer.” “Oh,” she replied. “You look like you’d own one of those really cute shops.”…

5 Fun Facts About My Holiday Romance

Of course I mean my fictional Manhattan holiday romance in my new ebook novella, STERLING & SLOANE, available starting today at Amazon and Barnes & Noble for just .99. As a novella, it’s a short read – just long enough to drink a couple glasses of wine by a roaring fire. Hot cocoa with whipped cream also…

How to not lose your mind in transitions

I can’t write a lick this week. Okay, I’m writing *this* but as for fiction, I’m toast. My energy is wonky and for good reason. My household is in transition. My husband started a great new job this week, my boys returned from 5 days in California (missed ’em!), I’ve been to three schools for…

Are You the Little Brand That Could?

When I was brainstorming ideas for a branding book, the story of the little engine that could kept coming to mind. Every aspect of building the train, creating the journeys, getting passengers and making the tough journey despite the odds all seemed very relevant. I’ve personally witnessed and assisted more than 150 little brands with strategy and campaigns,…

The Swinging Vine Brand Theory

With five back-to-back and two simultaneous releases at Buzz Books this fall and a busy caseload on the branding front, I’ve been thinking about Discoverability and Action. You can’t have one without the other, but what surprises companies and authors the most is just how MUCH action is takes to get traction. I got an…